Sales articles for all markets and industries

Articles by sales expert and author Paul Cherry.
Topics focus on pain-points and solutions relating to numerous industries. Subjects range from manufacturing and distribution, technology and agriculture to the healthcare, including medical device, life sciences, and pharmaceutical.

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tech competition

September 3, 2019
By Paul Cherry

Tech Industry: Unseating the Competition

Unfortunately, when trying to unseat a competitor, challenges exist. Traditional selling techniques can often work against you. Plus, studies show that prospects are so change-resistant, your benefits often have to triple-outweigh the the perceived “pain of change.” To be successful …

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