Sales articles for all markets and industries

Articles by sales expert and author Paul Cherry.
Topics focus on pain-points and solutions relating to numerous industries. Subjects range from manufacturing and distribution, technology and agriculture to the healthcare, including medical device, life sciences, and pharmaceutical.

tech competition

September 3, 2019
By Paul Cherry

Tech Industry: Unseating the Competition

Unfortunately, when trying to unseat a competitor, challenges exist. Traditional selling techniques can often work against you. Plus, studies show that prospects are so change-resistant, your benefits often have to triple-outweigh the the perceived “pain of change.” To be successful …

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